tippin' monk · chitvan naturals · field report · may 2026
Some numbers from the market
you're already in.
What the latest filings and reports say about the Indian D2C Ayurveda market. I put this together while building your quiz, in case any of it is useful.
01 / how big the market is
The size of the Indian Ayurveda personal care market, by TechSci and Mordor.
₹68,500 Cr
India Ayurvedic personal care, 2024
18.4%
expected yearly growth till 2030
₹1.9 lakh Cr
expected size by 2030
What people actually buy these products for, from Indian dermatology research. Across the three areas you sell in: hair, skin, body.
Hair and scalp
- 56 to 65%of Indian women have hair fall
- 33 to 43%of Indian men have hair fall
- 27 to 37%have premature greying
- 9 in 10Indians get genetic hair fall in their lifetime
Skin
- 32.3%of Indian adults have sensitive skin (~400 million people)
- 27%of Indian adults still get acne. 81.7% of them are women.
- ~30%of Indian women aged 40 to 65 have melasma
- 80%show skin ageing if they get over 2 hours of sun daily. Only 10% if under 30 min.
Body
- 67 to 90%of Indian first-time mothers get stretch marks
- 23 to 50%of people with face acne also have it on their body
Sources: IJDVL, Indian Journal of Clinical and Experimental Dermatology, Frontiers in Medicine, Journal of Cosmetic Dermatology, Patna Medical College cross-sectional, multiple Indian primigravida cohort studies. Market sizing from TechSci and Mordor.
02 / who's making what
What the biggest D2C Ayurveda brands earned in FY25. Bars are sized against Mamaearth, the largest one.
Sources: Tracxn 2026 profiles, Inc42, Entrackr, Morning Context. Orange means losing money or shrinking. Green means making money, getting bought, or growing well. Grey is in between.
03 / the quiz brands
The three brands closest to what your quiz is going to be. One making money. One losing money to grow. One that has gone quiet.
Bare Anatomy (Innovist)
Profitable₹299 Cr revenue · ₹12 Cr PAT
Lost ₹12.5 Cr in FY24, then made ₹12 Cr in FY25. Their hair quiz picks from over 1,500 ingredient combinations. They are the only profitable quiz-led brand in India right now.
Traya
Loss-making+43% revenue · ₹22.5 Cr loss
Made profit in FY24, then lost ₹22.5 Cr in FY25 while pushing for growth. They also prescribe Minoxidil and Finasteride alongside the herbs. That is part of why their customers come back.
Vedix (IncNut Digital)
Quiet since FY22Last filing FY22
In 2021 they said they would hit ₹500 Cr by 2025. The last public filing is FY22 at ₹200 Cr revenue and ₹44.5 Cr loss. Nothing newer has been filed publicly. Trade press has stopped covering them.
Sources: Entrackr filings on Bare Anatomy / Innovist (Sept 2025) and Traya (Dec 2025). Vedix figures from their last public filing in FY22, via Entrackr.
04 / where it's quieter
Where it's less crowded.
These are just some observations.
01
Sell to doctors and salons
Sell wholesale to Ayurvedic doctors and salons. They prescribe, you supply. No fight with Meta and Google for every customer. Almost no one in Indian D2C Ayurveda is doing this properly right now.
02
Go regional first
Make content in Tamil, Marathi, Bengali, Gujarati. Work with small influencers in tier-2 and tier-3 cities. 66% of D2C growth in FY26 came from those cities. The English-first brands are barely there.
03
Pick one specific problem
Hair loss after pregnancy. Monsoon scalp. Greying in women aged 25 to 35. The big brands don't go this specific. Tribe Concepts did exactly this with one founder and built a real brand.
04
Subscription with a quick consult
What Traya does, without the prescription drugs. People pay more because they sign up for a routine. They stay longer because it is a programme, not one bottle. Your quiz already points here. Bare Anatomy is winning on this same shape.
closing
End of the scan.
You've been doing this for more than five years, so a lot of these numbers you'll already know.
Kartik · Tippin' Monk · [email protected]